A ChangeGrid Exercise for 2010

Hi, Everyone!

The worst of my bout with the flu seems to have passed — and what a miserable experience it has been!  My most heartfelt sympathy to anyone else who’s been visited by the nasty bug. C’est la vie!

I had intended to lead you all through an exercise during this past Monday’s ChangeWorks Forum in preparation for next week’s call. Here’s what I had in mind:

I would like to invite each of you to take a few moments to create a ChangeWorks profile exploring the goals you have for 2010.

Step 1: Whether it’s just a handful or a complete list of 50 goals, map out what you’d like to accomplish next year.

Step 2: Translate your list into activities beginning with the verbs “achieving” or “reaching” or “accomplishing” — or any other verb along those lines.

Step 3: Complete the profile.

Step 4:  Send a copy of the result to: tnapier@masterstream.com

Step 5: I’ll lead you all through an interpretation exercise on our January 4th, 2010 call.

Not only do I think this will be a very valuable experience for each of you, I also think it will give you another GREAT way to use the ChangeGrid with each of your clients.

So please set a little time aside this weekend to give some serious thought to what you want most in 2010 — and let’s see what your ChangeGrid reveals about your readiness to realize those intentions.

-T-

Events for 12/28 thru 12/31/09

Hi, Everyone!

Hope your Holidays are going well!

It’s a short week, so only one conference call on the schedule:

ChangeWorks Forum —

On Monday, December 28th at 3PM EST, we will have our weekly call for all graduates of the ChangeWorks program. One of the things we’ll be discussing this week is a self-application exercise to help you all get you new year started on the right foot. Please plan to join us!

https://www2.gotomeeting.com/register/647589066

-T-

Happy Holidays!

Hi, Everyone!

Well it’s that time of year again …

We’ve set up our somewhat Seussian Christmas tree, dressed festively and had a photo taken of the four of us to share with all of you, along with our very best wishes for a lively and loving holiday season and a healthy and prosperous new year!

Happy Holidays from T, Linda, Misty and Steven

It’s also that time of year when we answer the question people traditionally ask us after seeing the photo:  “No, they aren’t our kids.”

-T-

Events for 12/21 thru 12/25/09

Hi, Everyone!

Here’s what’s on the schedule for the next week —

“ChangeWorks Forum” —

On Monday, December 21st, at 3PM EST, we will have our weekly ChangeWorks Forum teleconference. This week, we will finish our review of the ChangeGrid Maneuvers in detail and review a Group Profile recently completed by Brian Dilts. I encourage ALL of you to participate.

This call is open to ALL graduates and current students of the ChangeWorks Practitioner training program. You can REGISTER NOW by following this link:

https://www2.gotomeeting.com/register/377017659

“ChangeWorks Practitioner” webinar series, Session 8 —

On Tuesday, December 22nd, from 11AM EST to 1PM EST, we will hold the eighth and final session in the series.

This program is open to ALL graduates and currently enrolled students. You can REGISTER NOW by following this link:

https://www2.gotomeeting.com/register/341923050

-T-

Dabbling in the Four Disciplines

Hi, Everyone!

As a preview to what we’ll be covering in the “Building a Career That Matters” webinar series we’ll be starting in January, here’s an article highlighting the first of the 25 problem areas human development professionals face in building their businesses:

Are you Dabbling in the Four Disciplines?

Our industry offers four different professional roles to choose from — and making the right choice is crucial to your success. In this article, we’ll describe four types of private practices — Speaking, Training, Consulting and Coaching and explore the pros and cons — and earnings potential — for each. We’ll discuss the dangers of dabbling and take a personal inventory of its impact on your future.

“Dabblers are rarely DO-ers and DO-ers are rarely dabblers.”

One of the things that people in our industry have in common is that many of our business cards say that we are a “Speaker, Trainer, Consultant, Coach”. Some may choose just two or three of those identifiers, but more and more are putting ALL 4 or even MORE. In addition to Speaker, Trainer, Consultant, and Coach we also have Author, Facilitator, Counselor, Lecturer, Professor and a growing litany of others. Its amazing the kind of creative labels that some people have put on their cards, but the four basic disciplines in our industry are Speaker, Trainer, Consultant and Coach.

Over the more than two decades we’ve been working with human development professionals, we’ve discovered that the people who achieve success in our industry are the people who entered the profession with a very clear picture of who they are and what they were trying to do. We believe it is such a critical factor to their success that it has become central to the work we do with our instructors and instructor candidates. As someone progresses through the pre-work for becoming certified in the MasterStream Method, we help them explore the differences between the four disciplines in vivid detail, and before their certification is over, each newly-certified professional has to make a personal choice as to which one of them he or she favors. Likewise, the success you will achieve and the speed at which you will achieve it depends on you understanding the choices — and making the one that is best for you.

So your first step — whether you are embarking on a new career or trying to take your existing business to a new level — is to distinguish between the various roles you can serve. Keep in mind your background, skills, experience, and goals when making your evaluation. Your choice will establish a basis on which you will focus your business strategy and marketing plan.

Let’s take a closer look at each of the professional roles and explore some of their pro’s and con’s:

Speaker — A Speaker is someone who travels frequently on a national or even international basis, stands in front of a large audience for a relatively short period of time, delivers an upbeat message, and gets paid a substantial amount of money for doing so. On the downside, as the audience gets bigger, the chance for meaningful audience contact suffers — and regardless of the quality of work they do, when they step off stage they are generally unemployed. That’s the nature of the beast for being a professional speaker. In order for a speaker to fill 100 days of billable services over the course of a year, he or she is going to need to have the better part of 100 different clients. They may have the occasional client who will bring them back again, but in all likely hood the intervals between those engagements is going to be measured in months or years before someone will be brought back. To make matters worse, the Speaking profession is the one most susceptible to changes in the economy and, as the events of 9/11 clearly demonstrated, changes in the marketplace’s willingness to travel to or sit in a large public venue. While speakers command a seemingly large fee for their services, their total income divided by a 40-hour workweek normalizes their actual earnings. For example, a speaker with two $5,000 engagements per week is actually making about the same as a consultant billing themselves out at $300 per hour. Finally, to develop a successful career as a speaker requires a very specific marketing plan, very specific marketing tools, a very marketable “main stage” image and a lot of time “paying your dues” before your reputation earns you access to the bureaus and meeting planners who in large part control the pool of potential bookings.

Trainer — A Trainer spends considerably less time in airplanes and rental cars, and can build a very tidy practice while staying relatively close to home. They spend more time with a smaller group of people and have an opportunity to get to know their students more intimately as they share practical information with their audiences. The goal of a trainer is to impart a body of knowledge, and to make sure that knowledge has been absorbed to whatever degree the client has asked them to attain. If the trainer does a good job, then the likelihood of being asked to come back and do more training is very high. Also, since trainers focus on longer programs than speakers — routinely conducting programs ranging from a full day to an entire week — trainers tend to be more content-rich. If they choose to focus on mission-critical topics like sales, leadership and customer service, trainers have an even greater opportunity for repeat business with their clients. When a corporate client finds a trainer they love and a training program they love, then they are going to continue to use that program and that trainer in whatever frequency they need it done. In addition, training engagements generally feature far more billable hours in the customization process prior to and the reinforcement program following the main training program. A trainer markets their programs as much as they market themselves and building a successful training practice requires a very different approach than the route taken by speakers.

Consultant — A Consultant is an individual with very specific knowledge and skills, who is brought in to serve as an adjunct to a client’s management team. They are contracted to work on a particular project, deal with a challenging issue, serve in an advisory capacity, or complete a specific task, but one way or another, consultants are brought in to DO something. Once that something is done, the contract ends. While consultants may travel to a destination anywhere on the planet, once they arrive, they are there for the duration of the contract, so in their daily routine, they stay pretty local to where they landed. The challenge with consulting (and coaching for that matter) is that you are trading time for dollars. As a trainer or speaker you develop one program and you can keep doing it over and over, but the work you do as a consultant is unique to each specific client more often than not. But the biggest problem with building a stable and successful consulting practice is that during the time the consultant is working with a particular client, they don’t have or take the time to continue marketing themselves. The longer the contract, the longer the period of unemployment that follows. Feast or famine is the reality for most consultants.

Coach — Coaches work primarily with individuals on a one-on-one basis to pinpoint areas in which they might be in need of attention and focus their energy on helping their clients take care of whatever their issues happen to be. Within the realm of coaches, you will find a broad range of levels of intensity and involvement from “life coach” to “performance coach.” Whether the individual is trying to better understand themselves, to set meaningful goals, to be held accountable or to develop greater skills, a coach could be the perfect tool for the right client. In general terms, a coach is a professional who is working with an individual to deal with specific areas of need. It is certainly possible for a coach to do more of a group kind of thing, maybe a small cluster of 3 or 4 people, but by and large what they are doing is just for those specific people. As a result, the likelihood that these clients will become large contracts is low because they are dealing with individuals. Coaches have very little need to travel and can work very effectively with their clients over the telephone. But, while a coach’s goal is to build a rather small pool of lifetime clients, the truth is that most people who seek out the guidance of a coach do so for a much shorter period, generally a few weeks to a few months. Creating a stable and consistent income stream proves to be the coach’s greatest challenge since the hourly rate tends to be lower than that of any of the other three professional roles and the coach must collect their fees from an individual rather than an organization.

Perhaps the biggest problem that people in our industry face is dabbling in these four roles and not focusing on just one of them. If someone were to focus their energy on one of these roles, they have a much greater chance of becoming successful in that discipline. But if you start to spread your energy across multiple and very different roles then you are also spreading out your marketing resources too thin to have any real impact, and you are also confusing the market place as to what it is that you do and what it is that that they can call on you for. By putting your time and energy into just ONE of these four areas, you will find that success is a much easier summit to reach.

-T-



It’s Snowing on the Blog!

Hi, Everyone!

Several of you have asked how I made it snow on the blog — very cool, don’t ya think?

For those of you who have a WordPress blog, you just go to the “Appearance” menu, choose the “Extras” option and click on “Show falling snow on my blog.” It will stop automatically on January 4th, so for any of you who find it annoying (BAH HUMBUG!), it’s just for the holidays.

Did you notice how the snow follows your cursor?

-T-

2010 Events Calendar

Hi, Everyone!

Here’s a “head’s up” for the training and development webinars and workshops we’ll be offering in the first part of 2010, divided into Ongoing Programs and Training Events. We want to continue to give all of you as much support as we can to help you get the most out of your investment in ChangeWorks!

———- ONGOING PROGRAMS ———-

“Building a Career That Matters”

Mondays, 11AM-12N EST, beginning January 4th

This program explores 25 mission-critical activities faced by all coaches, consultants and trainers operating private practices. The program is open to ALL human development professionals, regardless of their affiliation with ChangeWorks — so please spread news of this opportunity to all of your colleagues. We would love to have them join in!

__________

“ChangeWorks Forum”

Mondays, 3PM-4PM EST

This is the continuation of our community’s official weekly get-together, exploring a wide-variety of topics of interest to all ChangeWorks Professionals. The topics are always at the request of community members and include: interesting ChangeGrids, Group Profiles, best practices, knowledge expansion, marketing ideas, etc. The webinar is open to ALL graduates of the ChangeWorks program.

__________

“ChangeWorks Analyst Training Program”

Tuesdays, 12N-1PM EST, beginning January 5th

This series takes your knowledge and understanding of the ChangeWorks System to a MUCH deeper level, exploring concepts, skills and applications far beyond what we cover in the ChangeWorks Practitioner training program.  The program, valued at $1,500, is offered FREE OF CHARGE to ALL professionals who completed their ChangeWorks Practitioner training prior to the end of December, 2009.

__________

“Gold Team Conference Call”

Thursdays, 11AM-12N

This ongoing program is for members of the Gold Team ONLY and includes both continuing educational programs applying the ChangeWorks concept to a variety of soft-skills areas (such as Leadership, Management, Marketing and Personal Accountability) as well as marketing ideas for ChangeWorks services unique to Gold Team members (such as Duo, Group and Research profiles).

__________

———- TRAINING EVENTS ———-

“MasterStream Sales Training Webinar Series”

Wednesdays, 5PM-7PM EST, beginning January 13th

This SIX WEEK training program is offered at NO CHARGE to SILVER and GOLD team members ($599 for Basic and Bronze team) and covers the application of the ChangeWorks concepts to professional selling.  This is actually the program that we are best known for around the world and an absolutely VITAL program for all of you who want to grow your businesses.

__________

“ChangeWorks Practitioner Webinar Series”

Wednesdays, 11AM-1PM, beginning January 27th

This EIGHT WEEK training program is the next opportunity for new professionals who want to add the ChangeGrid to their tool kit — so please spread the word to your colleagues!  As always, graduates may repeat the program as often as they wish — and we encourage you to join in for any or all of the program.

__________

“ChangeWorks Practitioner Weekend Workshop”

February 22-24 in the San Francisco Bay Area
March 11-13 in the Charlotte Area

These are the next opportunities for new professionals who want to learn ChangeWorks to do so in the 3-day intensive format.  Again, we appreciate your help in spreading the news — and hope many of you will join us for these workshops as well.

As always, we’ll record all of the webinars and post them for those of you who can’t make the live calls.

Please let me know if there are any other calls you’d like us to add to the schedule!

-T-