Remembering Lloyd Livingston

Hi, Everyone!

Last week, I found myself relating a personal story to a ChangeWorks professional who had just left a meeting with a prospect that didn’t go as well as he had hoped. As he shared his regret over how the call went and how he would do things differently given the chance to do it again, a wonderful memory was triggered from a very long time ago.

I told him that my very first experience with personal development was taking the Dale Carnagie Course in Human Relations and Effective Public Speaking when I was 22.  My instructor was a remarkable gentleman by the name of Lloyd Livingston — a person who none of you may know, yet most of your lives have been touched by on a daily basis. How? In addition to being a Dale Carnagie instructor, Lloyd was also a paper engineer with the Ex-Cell-O Corporation and the inventor of the modern version of the milk carton.

But back to the story, one special message Lloyd gave to every class he taught definitely applied to the ChangeWorks professional’s situation:

“Every time you speak, there are three talks you give:  the talk you plan to give … the talk you give … and the talk you wish you’d given.” — Lloyd Livingston

I think that applies to sales calls just as much as platform speaking engagements (and a great many other things as well). It seems no matter how much thought you give to an upcoming sales presentation, what you intend to do will never be what you end up doing — and when it’s over, it’s a guarantee that you’ll have plenty of things you wish you had done instead. That’s just the way it is — and always will be.

We call it “learning.”



3 Responses to Remembering Lloyd Livingston

  1. G Sairamesh says:

    Very true. Human mind is so discerning that perfection is always a slip between the cup and the lip.

    Rgds – Sai

  2. Dave Miller says:

    Nice article and sentiment, T!

    Sales is the greatest professional development program you will ever go through.

  3. ndadami says:

    Thank you Lloyd Livingston for seeing it like it is. The idea of three talks seems to take the stress out of the whole idea of presenting. If no matter what you do there will be 3 talks, what the heck is all the stress for?
    Thanks T

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