2010 ChangeWorks Study Update

Hi, Everyone!

We’ve just compiled the data we’ve collected so far in our 2010 ChangeWorks Study.  Of the professionals who have participated in the study to date, 89 self-identified as COACHES, 57 as TRAINERS and 48 as CONSULTANTS.

Question #1 focused on the ACCURACY of the ChangeGrid. Our goal was that 80% would Agree or Agree Strongly — and the results greatly exceed our goal with 100% of the participants across all disciplines attesting to the accuracy of the ChangeGrid.

Question #2 explored how VALUABLE the participants found the insights offered by the ChangeGrid. Our goal was that 80% would Agree or Agree Strongly — and the result far exceeds that at 99%.

Question #3 asked participants to share how valuable they think their clients would find the ChangeGrid. Again, our goal was that at least 80% would Agree or Agree Strongly — and we beat our goal by a huge margin.  While the differences are very small indeed, I find it interesting (disturbing, actually) that professionals found the ChangeGrid more valuable for themselves than for their clients.

Question #4 is designed to reveal the practical value of the ChangeGrid.  Again, we’re way above the 80% goal we had set, but I feel like I need to do a follow-up survey to figure out the difference between VALUABLE and USEFUL, particularly since the scores for Valuable are a bit stronger.

Question #5 was included in the study to satisfy a personal curiosity — does the ChangeGrid open a respondent’s eyes to new insights and understanding or does it simply confirm and clarify what they already knew … or BOTH? Our goal in this query was that 50% would Agree or Agree Strongly — but, as it turns out, we still would have met and exceeded our goal had it been set at 80%.  Bottom line for me is that I don’t believe the ChangeGrid ALWAYS reveals new information, so I’ve never set that as an expectation. That being said, I’m thrilled that so many people find the ChangeGrid Eye-Opening.

Question #6 asked the professionals to predict how eye-opening their clients would find the ChangeGrid — and their answers are VERY different from their personal assessments by a significant margin. Across all disciplines, the prediction is greater than the professionals’ ratings with the biggest difference reported by Consultants, who predicted a 15 point increase for their clients.

Finally, Question #7 asked whether the ChangeGrid affirmed what the respondent suspected was going on with them, and it does in a grand way, easily exceeding our goal of 80% in the combined Agree and Agree Strongly ratings.

So now, with nearly 200 professionals weighing in, I think it’s fair to say that the ChangeGrid is ACCURATE, VALUABLE, and USEFUL and will both AFFIRM what a client thinks about their situations and OPEN THEIR EYES to even more — and that’s all WONDERFUL things to share with your prospective clients.

We’ll talk more about the results on Monday’s ChangeWorks Forum call, so please plan to join in!

-T-

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2 Responses to 2010 ChangeWorks Study Update

  1. Dragan says:

    Hi, great results!
    For questions 1, 2 and 4, do these results expres the findings of the professionals or did the answers come from the customers?
    Thank you
    br
    Dragan

  2. G Sairamesh says:

    There’s no doubting about the efficacy of the ChangeGrid.

    All it takes is to craftily developed activities statement and the openness of the respondent.

    Great show T.

    Rgds – Sairamesh

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